Head and Neck Cancer (HNC): Make Sense Campaign (MSC)

Head and Neck Cancer (HNC): Make Sense Campaign (MSC)

Make Sense Campaign (MSC)

Make Sense Campaign (MSC) is a health campaign in Europe to raise awareness in head and neck cancer.

The aim of the campaign are to raise awareness of head and neck cancer and ultimately improve outcomes for patients with the disease.

How to achieve the above objectives?

  • Educating patients on disease prevention (risk factors)
  • Identifying signs and symptoms of head and neck cancers
  • Early presentation, diagnosis and treatment

In early stage head and neck cancer, the survival rate is as high as 80-90% but when it’s diagnosed at more advanced stage (majority of patients), more than 2/3 died within 5 years.

Risk Factors

Educating public about the risk factors of head and neck cancer; cigarette smoking, alcohol, HPV.

The risk factors for head of neck cancer are cigarette smoking, alcohol and human papilloma virus (HPV) infection.

HPV infection is a sexually transmitted disease (STD) which can infect not only cervix and anus but also the oropharynx (tonsils, base of tongue, posterior pharyngeal wall, soft palate).

HPV infection is recognized as a risk factor for oropharyngeal cancer.

In Malaysia, we need to add another common risk factor, chewing of betal nut/ makan sirih, which consist of three different plants used in combination:

  • the betel nut which is the seed of the areca palm, the betel leaf which comes from the pan plant, and lime.
Illustration only, not promoting its usage; betel leaf with lime seen
Ready to cause cancer: betel leaf and areca nut with lime (kapur) inside


A simple message for the public, 1 for 3. (1 symptom that last for 3 weeks –> seek medical attention).

The simplicity of the message being conveyed is the strength of this campaign.

‘1 for 3’ meaning anyone of one symptom that last for 3 weeks should seek early medical attention.

Signs and Symptoms of Head and Neck Cancers

  • Sore tongue, non-healing mouth ulcers and/or red or white patches in the mouth
  • Pain in the throat
  • Persistent hoarseness
  • Pain and/or difficulty swallowing
  • Lump in the neck
  • Blocked nose on one side and/or bloody discharge from the nose

Beacon Hospital CSR for Early Detection of ENT Cancers

csr ent.jpg

Do you have any of the above symptom(s) that last more than 3 weeks?

Who to look for? ENT or dental specialists.

Please take the full advantage of the above Beacon Hospital CSR program to get yourself check immediately.

Early detection and treatment save lives


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